A native of South Korea, SHON (Hyungsun Ju) began his journey working in a salon in Seoul. He soon realized his passion for hair and went on to become one of the premier stylists in the Asian advertising industry, receiving the award for hairdresser of the year 2001.
He worked on a number of leading publications including Korean Vogue, Harper’s Bazaar and Elle. Wanting to stretch himself further, SHON decided to pack his bags and move to London to place himself in the center of the fashion world.
It wasn’t long before he began to build an impressive list of collaborations with leaders in the industry such as Josh Olins, Steven Klein, Paolo Roversi and Peter Lindbergh. He regularly contributes to Vogue, French, British and Italian, ID, Love and interview. Shon has also been working on shows across the world such as Belstaff, DKNY, Hogan, Mugler, and Pringle of Scotland.
SHON is now one of the most sought after creatives with his technical ability and outstanding vision he continues to push the boundaries of what fashion is today.